Near MePolitics

Proud Boys rebrand under ‘Proud Lads’

United States — After Proud Boys chairman Enrique Tarrio, along with other members were found guilty of seditious conspiracy this morning for their involvement in the January 6th insurrection, leadership unanimously passed a vote to rename the organization “Proud Lads”.

“We wanted to change how we are perceived by others” one board member stated. “I think there are a lot of people out there who think we are just a group bigoted, racist, awful guys who like dressing up… But we have a lot of other interests too – for example I’m building a canoe in my shop right now, well, my slaves are anyways.”

Sources confirmed that there have been rumors amongst members that Tarrio just “wasn’t who we wanted to be the face of the organization anymore” and that “we can’t really say why.”

The Oath Keepers, a sister far-right militia group reacted to the change stating “We really like the new name. It sounds like a fun group of white guys you could overthrow a tyrannical government with, and maybe share cold beer afterwards.”

As part of this rebranding the Proud Lads have unveiled their new slogan “Lean back, and try not to be too obvious this time” from the original phrase “Stand back and stand  by”

“It just sounds like we’re really cool and are hanging out not causing any civil unrest, which is what we want people to think going forwards.” One Proud Lads member tweeted, including the hashtags #ProudLads and #FckJoeBiddden2024MAGA.